About this project

Optima Group is the leader in explosive threat mitigation. It brings huge experience to bear - protecting people, communities and organisations from explosive threats. Its expertise is multi-faceted and covers all aspects of explosive threat mitigation found in fragile and conflict-affected areas across the globe. By enhancing awareness, searching and rendering devices safe, identifying and disrupting networks, Optima enables security forces, humanitarian organisations and communities who live, move and operate in these areas, to mitigate the threat. 

Optima approached us for an entire brand review, new website and content strategy for this very niche area.  


In depth research into their specialist market was conducted over a period of time to better understand this incredibly complex work and how to create messaging and content that would appeal to and engage a sophisticated audience. This research, along with full brand immersion developed detailed insight that informed us fully on a suitable approach and execution.

The new Optima brand has been very well received within the industry and around the world. Following the successful delivery of the new brand, sub brands,  brand guidelines and websites, we have also taken responsibility for Optima’s content strategy that includes engageing video and asset creation published on their website and social channels. 

Jellyfish Livewire’s transformation of our web presence and social media has without doubt positioned Optima Group as the market thought leader in our industry. Graham and his team quickly understood our business and what was required to effect change and produced an extremely impressive plan that exceeded our expectations. In doing so, Jellyfish Livewire not only transformed our business but also the industry sector as a whole.

Keith Hammond – CEO, Optima Group

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