Print Management
The importance of print media in marketing
Print media remains a vital component of the marketing mix for several reasons. Printed materials like brochures, flyers, magazines and especially packaging offer a tangible method of audience engagement. This fosters a personal connection with the brand. Consumers tend to spend more time engaging with printed content compared to digital media, which can be easily scrolled or swiped away.
Because of printed materials, physical attribution tends to have a longer staying power than digital assets. By integrating printed materials with digital assets, you can create a multilayered and impactful campaign that resonates with your audience.
Where digital messaging can be swayed by trends, readers consciously choose which printed publications to engage with, boosting their credibility. Using printed QR codes linked to digital landing pages creates a highly engaging user experience and maximises the impact across channels.
Whether it is traditional litho or digital-produced variable data print, it can be effectively combined with digital channels through QR codes, social media handles, and URLs, creating a cohesive multi-channel marketing strategy.
Why Choose Livewire for Print Services?
At Livewire, we help clients reach and resonate with audiences through engaging design and creative print production. The result is an enhanced and inclusive communication strategy for your brand. Our aim is to create memorable moments for your audiences that will make you stand out, whether that experience is transactional or experiential. Our print expertise covers a wide range of production techniques for multiple applications.
To complement print, we offer personalisation and fulfilment services. We can deliver complex printed materials, integrated and amplified by digital augmentation. We love to come up with creative approaches to briefs, delivering quick turnarounds, excellent quality, and high levels of customer service.
What sets us apart is our focus on helping you reduce your environmental impact. We use creative materials and techniques designed to work with nature while being cost-effective. At Livewire, we pride ourselves on being more client-centric than any other agency. Our client's success is our success, and we enjoy an impressively high retention rate that reflects the level of care and genuine desire we exercise to please our customers.
We focus on delivering outstanding customer service and have a genuine desire to exceed expectations. We develop and provide individual, creative solutions to challenging and complex briefs requiring specialist planning, printing, and manufacturing. We are adept at integrating with technology while seeking economic efficiencies.
Pioneering Eco-Friendly Gift Card Solutions
Since 2006, we've been at the forefront of the gift card industry, driving a revolution towards sustainable practices. Our eco-conscious approach has earned us multiple accolades and established us as true disruptors in the market.
We are embracing a greener future through our groundbreaking Green Gift Card range, which has been instrumental in shifting the industry away from plastic and towards environmentally friendly paperboard alternatives. By working closely with some of the world's most renowned brands, along with independent and start-up companies committed to carbon neutrality and plastic reduction, we've directly influenced a market-wide transformation.
Our unparalleled innovation and flexibility make us different. our digitally printed cards offer unmatched environmental credentials, with short runs and fast turnarounds available. Our approach guarantees fewer creative limitations and significant costs reductions/savings. We own the intellectual property on several cutting-edge production capabilities and security solutions for transactional cards, ensuring our clients receive the highest quality and most innovative products.
We offer comprehensive solutions for every need to complement our gift card production. We design and produce card packaging and point-of-sale solutions, and offer agile fulfilment services to meet your every need. Our commitment to sustainability extends throughout our entire product line, ensuring a seamless and eco-friendly experience from start to finish.
Join us in embracing a greener future for the gift card industry. Partner with us and experience the power of pioneering eco-friendly solutions that prioritise both innovation and environmental responsibility.
