BZ
As a part of a global asset manager with $37 billion of assets under management, BZ offers structured, multi-jurisdictional facilities that provide working capital and corporate structuring solutions to meet our clients' needs.
After gaining independence from its sister company, BZ needed a complete rebranding and a new high-impact website. They were seeking a fresh identity that would reflect their personality.
As always, we approached the brief with a creative and engaging attitude.
About this project
Livewire was given the task of completely rebranding and creating a new website for BZ after the company separated from its sister company BREAL Zata Group. The rebranding included developing a new logo, corporate brand identity, and various rebranded assets such as redesigned brochures, branding guidelines, and new videography and photography. Additionally, we designed and built a new website for BZ to enhance their online presence and identity.
Challenges and goals
Brand perception
BZ sought to transform the way it was perceived and carve out its unique identity, which was separate from the BREAL Zeta Group.Consistency
To distinguish itself from the BREAL Zeta Group, BZ needed to ensure that all of its assets had a distinct, cohesive identity that was completely separate from the group. The current brand assets lacked uniformity and failed to reflect a consistent image.Engagement
The objective was to design a website to captivate and leave a lasting impression on visitors, ultimately driving traffic to BZ.
Key deliverables
Brand strategy
Livewire Marketing conducted extensive research to understand BZ's target audience, competitors, and industry trends. We developed a clear brand positioning statement articulating BZ's unique value proposition. Identified vital brand attributes that resonated with the target audience.Visual identity
We created a modern and sleek corporate logo that matches the brand's creative-driven positioning. Livewire also developed a colour palette that reflects the professional yet approachable personality of the brand. We selected legible, versatile fonts to complement the overall visual aesthetic.Brand assets
Livewire Marketing developed consistent social media templates to ensure a unified brand presence across various platforms. Additionally, we revamped the brochure to create a visually captivating design that effectively communicated BZ's products and value proposition.New website
We designed and built a responsive website to showcase BZ's brand identity and provide a seamless user experience. As part of the website design, we produced high-quality video and photo content to capture BZ's brand essence and engage the target audience.
The results
Enhanced Brand Perception: BZ successfully redefined its brand image and established themself as independent from their sister company..
Increased Brand Recognition: The new logo and brand identity became instantly recognisable and memorable.
Improved Engagement: The rebranded assets, including the website, drove increased traffic increase by 88%, totalling 17k total page views in the 12 months.
Enhanced Customer Experience: The cohesive brand experience created a positive impression on customers and strengthened brand loyalty.
Boosted Business: The rebranding efforts contributed to increased brand awareness, customer acquisition, and overall business growth.
