Google VEO 3: Revolutionising AI Video Marketing
A New Era of AI Content
We have entered a new era of Artificial Intelligence content. Since 2023, AI has continued to make significant advancements, reshaping society and online content. It began with basic photo generation, then video and now chat-based language models. Following years of advancement, Google has finally unveiled its most powerful content generation tool yet: VEO 3.
A powerful tool capable of generating hyper-realistic video and audio with a single prompt. So what does this mean for marketers, creatives, and advertising agencies? Does it even work?
We, the team at Livewire, have tested it for you. Let's explore how Google VEO 3 is redefining video marketing and how you can use it to stay ahead of the curve.
What is Google VEO 3?
Google VEO 3 is the company’s most advanced AI video generation model to date. It can produce cinematic video quality, interpret camera directions and produce dialogue that comes close to professional studio work. Whether you request a 1950s black-and-white style movie clip or a modern TV commercial, VEO 3 delivers unparalleled accuracy.
Video from YouTube – AI Videos in 2025 Are Getting Crazy! Google Veo 3 TUTORIAL! by Grow With Kaz
Why AI Video is Important
Video has been consistently proven to be the most engaging content online and is championed by many brands to spread brand awareness and generate leads. Currently, 91% of businesses are using video in their marketing strategies, with 89% experiencing a positive return on investment. Marking video has the highest return rate ever recorded!
However, high-quality video has always been a double-edged sword. Excellent performance, but a highly resource-intensive process. Video production is often expensive, time-consuming and subject to constraints such as logistics and staffing.
Google has identified this industry issue and filled a gap in the market with the VEO 3, eliminating hurdles while offering speed, affordability, and excellent quality.
Why You Should Start Using VEO 3
Ultra-Fast Turnaround
Traditional video production often requires an entire team weeks or months of planning, writing, filming and editing. The extensive use of time and resources has consistently posed a significant barrier for companies aiming to invest in video marketing as part of their content strategy, particularly for small businesses.
As seen in HubSpot's 2023 State of Marketing Report. This report outlined how 91% of marketers say video content is more important to their brand than ever before. However, 39% cite 'lack of time' as their biggest barrier. With VEO 3 what would normally take weeks of effort to produce can now be condensed to a day or two of prompting
Cost Minimisation
As you can imagine, a resource and time-heavy process has the consequence of being expensive. In 2024, 91% of marketers spent under $50,000 on video production, while just over 50% spent under $10,000.
Additionally, one filmmaker on YouTube recently created a professional pharmaceutical advert using VEO 3 for a fictional drug. He then confesses that typical production for a TV advert would cost roughly £500,000. With VEO 3, his AI advert took one day to produce using just £500 worth of credits. It is clear that the possible cost savings using VEO 3 are truly staggering.
Unmatched Realism
Unlike other AI video tools, VEO 3 actually generates synchronised audio for dialogue, special effects and ambient sounds. Therefore, requiring no additional editing or recording, saving precious time and maximising realism.
Audio elements are natively generated in VEO 3, however audio can be controlled and shaped simply by specifying your requirements in your prompt. For example a prompt like “generate a bustling city street, with lots of traffic” will produce a video with all ambient sounds, cars horns, crowd chatter etc.
Integration with Other AI Tools
Enhance your prompts using AI. With several well-developed text-based AI language models such as Chat GPT, Gemini, Grok, and others, you can refine your prompt to be as descriptive as possible.
The key to VEO 3 is to be as detailed and descriptive as you can. Check out some of our tests that were generated in less than 30 minutes!
How to Get Started with VEO 3
Give the VEO 3 a go for yourself and see your imagination come to life. We recommend testing for product teasers, pitch visuals, social media content or full-length adverts. Get to grips with what prompts work best for your brand's tone of voice and styling.
Our team had a lot of fun with VEO 3. After reviewing it, they expressed their happiness in using VEO 3 to create content for social media—stay tuned! For first-time use, we recommend following the instructions from YouTuber Grow with Kaz.
Adapt or Fall Behind
The launch of Google’s VEO 3 isn't just another tech update; it represents a fundamental shift in video creation methods. While VEO 3 won’t outright replace human creativity and skill, it provides unprecedented speed, cost, and accessibility. For marketers, it represents a significant advancement in expanding the potential of AI and could undoubtedly be integrated into your marketing strategy to maintain a competitive edge.
Want to stay ahead of the game? Contact our team at Livewire Marketing to help guide your marketing strategy.
