Avis Insurance
"Livewire designed and built a new website for us. Having looked at the figures this morning I am delighted to say that new business coming via the new website has doubled from July-October 2016 versus the same period last year.
In effect, the additional new business derived from the website over this period virtually paid for the website, so a big thanks to Kelly-Anne and the Livewire team for producing a website that not only looks great but one that gets results too! I would happily recommend Livewire to anyone in need of a website."
Tony Jewitt - Managing Director
About this project
Avis Insurance specialises in the competitive truck and fleet insurance market. They approached us looking for a website that could help drive their business forward and generate more leads. Our goal was to create a standout website for the highly competitive commercial insurance market and significantly increase leads and conversions. We developed a comprehensive online platform tailored to their specific needs.
Key Deliverables:
- Thorough Market Research: We extensively researched the target audience and industry trends to find out their main problems and opportunities.
- User-Friendly Design: We created a website interface that is easy to use and navigate and provides various options for customers to sign up.
- Improved Lead Generation: We simplified the lead capture forms and included clear calls to action to encourage potential customers to take the next step.
- Content Improvement: We optimized the content for search engines to increase the website's visibility in search results and attract more organic traffic.
Results:
- Significant Increase in Leads: The new website generated a substantial number of new business leads, with a 100% return on their website investment in 4 months.
- Improved Conversions: The user-friendly design and clear calls to action led to higher conversion rates, resulting in more customers purchasing insurance policies.
- Enhanced User Experience: The website's focus on simplicity and ease of use made it a popular choice among customers, leading to a 200% increase in website traffic.
By partnering with Livewire Marketing, Avis Insurance was able to create a powerful online presence that effectively attracted and converted potential customers. The new website's focus on user experience and lead generation played a crucial role in driving business growth and success.
