Albion Stone
About this project:
Albion Stone is a family business that has been in the Portland Stone industry for nearly 40 years. They pioneered the shift from quarrying to mining, prioritising the reduction of their environmental impact and habit preservation.
Keen to ensure their stones are globally recognised as eco-friendly building materials and showcase tier commitment to the ISo 9001 quality management standard, workforce safety with ISo 45001 and ISO 14001 environmental management certification, they need a website to reflect their position within the Portland Stone industry and showcase the quality and beauty of their stone.
As always, we approached the brief and created an engaging, user-friendly, updated website.
Key Deliverables:
Enhanced Product Showcase: A redesigned "Portland Stone" page featuring individual links to each stone type, detailed explanations, high-quality images, and an inquiry form for easy sampling.
Streamlined Project Portfolio: A revamped "Our Work" page showcasing projects through a portfolio layout with filters for applications and project types. Individual project pages replaced downloadable PDFs for improved UX and SEO.
Intuitive Technical Manual: A redesigned technical manual with digestible sections, a sidebar for easy navigation, and a search bar for quick information retrieval.
Results:
Increased User Engagement: The redesigned website offered a more engaging and intuitive experience, attracting and retaining visitors.
Improved SEO: The optimised content and structure of the website enhanced its visibility in search engine results, driving organic traffic.
Enhanced Lead Generation: The user-friendly inquiry forms and clear calls to action made it easier for potential customers to contact Albion Stone.
Strengthened Brand Image: The modernised website reflected Albion Stone's commitment to quality and innovation, reinforcing their position as a leading player in the industry.
