B&Q

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“You can do it when you B&Q it”

Leading home improvement and garden retailer, B&Q is a household name in the UK. Renowned for its vast selection of DIY products and services, B&Q empowers customers to transform their living spaces into their dream homes.

Since its founding in 1969, B&Q has expanded to over 300 stores across the UK and Ireland, complemented by a robust online platform. Catering to both passionate DIYers and skilled tradespeople, B&Q is your go-to destination for all home improvement needs. Committed to sustainability and innovation, the company offers eco-friendly products and solutions, enabling customers to make choices that benefit both their homes and the environment. Choose B&Q for an inspiring and responsible shopping experience.

Props for TV Ad and Customer Engagement Campaign

B&Q has established a strategic partnership with the well-known US paint manufacturer Valspar to introduce a vibrant and innovative range of paints to the UK market. This collaboration aims to inspire creativity and self-expression in home decor.

To effectively promote the new Valspar paint collection, B&Q has launched a comprehensive marketing campaign that prominently features television advertisements. These ads showcase the various shades and finishes, allowing customers to easily reimagine their homes with style.

Through this campaign, B&Q invites homeowners to embrace their individuality and explore endless possibilities for improvement. The stars of B&Q's TV campaign are 'Steve the Sock' and 'Bunny,' two unique stuffed creatures designed to help customers express their personal style.

The Project

B&Q set out to replicate the unique props showcased in their television advertisements for an engaging in-store marketing campaign. To achieve this, Livewire Marketing sourced high-quality materials and manufactured a total of 440 individual sock characters, each designed to perfectly mirror those featured in the ads.

In addition to the sock characters, the agency also sought out and procured 440 delightful stuffed bunnies, along with 764 vibrant maracas. These items were carefully collected and distributed to 357 B&Q stores across the UK and the Republic of Ireland. This strategic distribution was executed in advance of an upcoming print promotion, ensuring that the stores were well-stocked and ready to delight customers.

Be sure to check out these adorable creatures that truly come to life and enhance the shopping experience!

Print management

Frustrated with inconsistent print quality and missed deadlines? We prioritise excellence. Our print management ensures vibrant colours, crisp details, and consistent results across all your materials. We handle all the complexities, so you can project a professional image with confidence.

Find out more

The team at Livewire is not only talented but also incredibly collaborative. They worked closely with us to develop a marketing strategy that aligned with our vision.

Have a project that needs a creative spark? We’re passionate about helping businesses grow and thrive. Tell us about your project and we’ll see how we can make it a reality.

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hello@livewire.marketing

At Livewire, we cut through the clutter. We believe in rewriting the rules of engagement, crafting bespoke strategies that ensure your story isn't just told but becomes an unforgettable success for you.

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