BREAL Group

Branding Websites SEO

BREAL Group is a privately-owned investment company, applying its capital and expertise to growth, change, and turnaround situations across diverse industries. Livewire Marketing have previously worked with BREAL Group's former sister company, BZ, successfully establishing a distinct, modern identity separate from the original BREAL Group image. 

This new project with BREAL Group presented a unique challenge: to modernise and update the company's image while respecting its established sector focus on manufacturing and strategically expanding into the hospitality industry. BREAL Group required a brand evolution that seamlessly bridges its heritage with its forward-looking aspirations.

About This Project

Livewire Marketing was tasked with revitalising BREAL Group's corporate identity and developing a new, high-impact website. The project aimed to create a cohesive brand experience that would align with BREAL's strategic direction, particularly its growing investments in the hospitality sector. When redesigning the BREAL Group's branding, we drew inspiration from classic corporate and high-luxury logos and designs of the 90s. 


This approach was deliberate, aiming to evoke a sense of establishment, familiarity and trust, qualities essential for an investment company. Simultaneously, we infused modern design principles to ensure the brand remained contemporary and relevant, reflecting BREAL Group's dynamic evolution. This project was a balancing act, respecting the past while looking to the future.

Challenges and Goals

  • Brand Alignment: BREAL Group's new branding needed to accurately represent its diverse portfolio and future ambitions, bridging its established manufacturing focus with its new hospitality ventures.
  • Digital Modernisation: The existing website lacked a modern design and effective user engagement, hindering lead generation.
  • Unified Messaging: Ensuring consistent branding across all digital platforms to reinforce BREAL's values and services.
  • Maintaining Trust and Familiarity: Create a modern brand while retaining an element of trust and an established business feel.

Key Deliverables:

  1. Brand Discovery and Strategy:
    In-depth assessment of BREAL's present positioning, target audiences, and competitive environment. Creation of a definitive brand positioning statement along with essential brand attributes.
  2. Brand Creation:
    Design a modern, versatile logo along with comprehensive brand guidelines, inspired by the high-luxury design of the 90s. Establish a consistent tone of voice and visual identity.
  3. Website UX and UI Design:
    Conduct keyword and competitor research to inform website structure and content. Develop intuitive wireframes and a visually engaging user interface. Create a working prototype and implement multiple revisions to ensure client satisfaction.
  4. Website Build and Deployment:
    Development of a mobile-responsive, SEO-optimised website on the Concrete CMS platform. Smooth content migration and implementation of 301 redirects. Comprehensive testing and go-live deployment.
  5. Training and Post-Deployment:
    Complementary, comprehensive CMS training to enable BREAL Group to effectively manage their website content, along with the provision of supporting documentation.

The Results

“Working with the Livewire team is always seamless! The team are so creative in combining our individual brand and conceptualising this into digital. The team focused on understanding our company to ensure our values speak through in every touch point. This is the second company rebrand I have managed with Livewire, and I am thrilled that both were a complete success. The rebrand and website received immense praise both internally and externally within the market!”
 — Hannah Cookson

  • Seamless Collaboration: The project reflected a strong creative partnership, with Livewire praised for capturing BREAL Group’s brand essence and values across all touchpoints.
  • Enhanced Brand Impact: The rebrand and newly launched website helped position BREAL Group as a refreshed and forward-facing company, earning positive feedback from both internal teams and market peers.
  • Increased Visibility: The new site achieved a 36.9% uplift in web traffic, signalling high engagement and interest from target audiences.
  • Improved SEO Performance: Organic keyword rankings rose by 78.95%, significantly boosting BREAL Group’s online presence and discoverability.

Boosted Business

The rebranding and website redesign contributed to a stronger online presence, improved user engagement, and positioned BREAL Group for continued growth in its diverse markets, honouring its past while embracing its future. Transform your brand and digital presence with Livewire Marketing.

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