Technical SEO in Sales: Your Website's Hidden Revenue Driver
Your website could be losing sales, and you may not even be aware. You’ve invested in high-quality content, targeted the right keywords and your site performs well in search rankings. However, traffic may be flowing, but are leads as well?
The problem isn’t just what messages your website is getting across, it’s also how it functions technically. This is where technical SEO becomes vital. It’s not just about catering to search engines, it’s about optimising your website for conversions to create a revenue-generating machine. For more information on SEO, explore our Ultimate SEO Guide.
The relationship between page speed & conversion
The reality is: most visitors expect a website to load within 2 seconds. Google highlights how almost half (47%) of users expect this, and 40% will abandon sites that take longer than 3 seconds to load. What’s even more striking, every 100-millisecond improvement in load time can result in a 1.11% increase in conversion rates (Mobify).
A slow website doesn't just lose leads, it often sends them straight to your competitors. As mentioned, you can lose almost half of your potential customers before they even discover what your business has to offer.
Therefore, page speed directly affects your conversion rate and your revenue. For small businesses in particular, this is vital to correct to avoid any further revenue loss. The good news? Page speed optimisation provides an exceptional return on investment.
Mobile is where your sales are
A recent study by SimilarWeb discovered that mobile devices make up the majority of search traffic in the UK at 67% in 2025. This mobile dominance is growing year on year. Statista indicated mobile traffic made up 40% of web traffic in December 2024.
Not only do mobile devices dominate search traffic but also online ad targeting. By the end of 2025, mobile traffic is expected to account for 50% of B2B ad spend. If your website is not optimised for mobile devices, you may be unknowingly rejecting potential customers.
Can prospects easily navigate your site, complete contact forms, interact with and access your content on a smartphone screen? The average b2b buyer reviews 11 pieces of content, including several websites prior to making a serious inquiry to purchase (SoPro). Any issues with your website's usability will eliminate you from a prospect's shortlist.
Testing your website using actual mobile devices. Notice any pinching, zooming or struggling to navigate properly, your prospects are too.
Technical SEO issues limiting your conversions
Broken forms
If your contact form doesn't work, your leads vanish into the abyss. If it’s not optimised for mobile, you’re turning away ready-to-buy customers.
404 errors
Dead links completely break the user journey and cause bounce rates to skyrocket. Catch these early with our free technical SEO audit before they cost you revenue.
Lack of internal linking
An effortless and clear user journey increases engagement and guides prospects to high-converting pages. This also improves distributing page authority and helps search engines to crawl a site more efficiently.
The Hidden Cost of Technical Neglect
Did you know? According to research by Invision, websites globally are losing $2 billion annually due to slow loading times.
Imagine you have invested your budget into content marketing and SEO. Your content was perfect, targeting spot on and you rank high on important search terms. However, when visitors enter your site, they don’t leave parting with their money. This is why technical SEO requires a great deal of attention and cannot be ignored.
High purchase intent customers often visit several web pages before making a purchase. If your technical SEO such as page load speed is under performing, your visitors will contact your competitors instead and avoid a frustrating purchasing experience.
Not only does your content marketing become more redundant the more neglected your website is, but it reduces the effectiveness of your marketing in general. Every PPC campaign, in-person event or social media post, now has a weakest link.
Take action today by enquiring into our SEO services
Before you progress any further, start with our free SEO audit to discover what exactly is limiting your conversions. Discover your website's technical performance, on page SEO and even explore your keywords. Prioritise these fixes that directly impact conversion rate such as site speed.
Ready to take the next step? Take action to improve your website’s technical health that’s holding your business back from maximising your sales. Contact us today for a free consultation or quote.
